Origin V1.0

Ready to Love Your Brand?

Stop building brands in static PDFs. Origin is the brand operating system that turns your visual and verbal standards into a living workspace, so teams can move fast without drifting off-brand, and publish a guide people actually use.

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98
Brand Score
Novus
Identity Active
Novus Dynamics
Guidelines Assets Tokens
Primary Typeface
Aa
Instrument Serif
Regular / Italic / 400
Voice & Tone
"Bold. Human. Future-proof."
Color System
Teal 400 #2DD4BF
Teal 800 #0F766E
Component Preview
Explore Novus

Brand Guide Builder + Living Link

  • Create, edit and maintain brand guides
  • Generate a full brand with AI
  • Import brand from a website url
  • Organize brand colors, fonts, logos & imagery
  • View simple mockups and website previews
  • Share privately or openly on the web
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Sample Brand Guides

Burger Joint
  • Final Brand Guide
SC Plows
  • Final Brand Guide
Clean Water Delivery
  • Final Brand Guide